"Digital Supermodels—Fake it Till You Make It" , Nikki Williams , June 15, 2018

http://www.digitalethics.org/essays/digital-supermodels-fake-it-till-you-make-it

TITLE: LEADING TO DIGITAL ERA

What do you think is all about ?

   - How Social Media affect people's standard of beauty

Quote

   - “I think we are in an age where authenticity is getting harder to find.”

Reflection:

      Well, I am surprised by this article i do not know CG Model is a thing in this industry. This is new to me and i would say its quite shocking. In today's society I am aware of how social media made a huge impact on people's standard of beauty, social media tend to show people you should look a certain way to meet the standard to be accepted but this incident is a problem. It shows how people is taking perfection to whole new level. In business and marketing promotion I understand that you can create CG model from you own liking for you to make your product even more appealing and to convince your audience to buy it but like in the discussion on the article the model is computer generated you can't look like her, its an unattainable look. I think company should have second order thinking, the company should have tell people if the their are using CG model and what are the things that are attainable because if not your are just giving false hope to the people, you might harm someone in the process by giving pressure on comparing themselves to the ultimate perfection. I think from a business standpoint this a good strategy to make your product standout in the noisy marketplace but it is ethical ? probably not. 

5 Things That I've learned

> Authenticity is getting harder to find.

> False advertisement, fraud will make you loss customer and destroying the trust relationship between you and the customer.

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5 Integrative Questions

> What do people think on CG models. 

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